Mi Lim Chon ¹

Affiliations
1 Department of Accounting, 298 Daesungro, Cheongju, 28503, Korea

Abstract

Background/Objectives: There is an increasing call for a strategic approach to CSR, but small and medium-sized enterprises (SMEs) have often stalled at the awareness-raising and mainstreaming levels of CSR. Methods/Statistical Analysis: This study reviews the relevant CSR literature on SMEs and analyzes CSR from SMEs perspective in a Korean context using CSR related stakeholder and social capital theories. I suggest that the major barriers to CSR are the personal characteristics of firm owners, their financial constraints, and technical support issues. Findings: The practice of Corporate Social Responsibility is an accepted tool for achieving sustainability. CSR’s major drivers are customer satisfaction, higher employee motivation and loyalty, better reputation, better networking with business partners and authorities, and increased sales through competitive advantage. Improvements/Applications: This research contributes to motivating CSR in SMEs by investigating how SMEs’ understand CSR and communicate with their stakeholders.

Keywords

Corporate Social Responsibility (CSR), Small and Medium Sized Enterprises, Shareholder Theory, Social Capital Theory.

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Jae Mee Yoo ¹, Mi Lim Chon ²

Affiliations
1 Department of Business Administration, CHEONGJU University, KR
2 Department of Accounting, CHEONGJU University, KR

Abstract

The study examines the effect of CSR on employees' turnover intention. Specifically, it compares the effect of CSR between harmful and non-harmful industry. Harmful industries include tobacco, gambling, alcohol and other controversial industries engaged with social or ethical issues. Employees' turnover is more serious concern for harmful industries than other non-harmful industries. According to the social identity theory, employees in harmful industries tend to differentiate themselves from their organization to protect self-esteem and avoid being criticized by social norms. High level of misidentification from their organizations leads to a high level of turnover. CSR can build a good reputation of organization and a strong relationship with employees, which can, accordingly, alleviate employees' turnover intention. This paper presents that CSR can mitigate employees' turnover intention moreover, the mitigating effect of CSR is greater in harmful industries than non-harmful industries.

Keywords

CSR, Employees’ Turnover Intentions, Harmful Industry, Sinful Industry.

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